The Official Automotive Partner from 2007 to 2022
As a FIFA Partner and the Official Automotive Partner, Kia is supplying official vehicles from its wide-ranging model line-up to FIFA and FIFA events and is boosting its brand recognition through various marketing activities and A-board advertisement in the stadiums.
Partnership with LEC(League of Legends European Championship) led Kia into the world’s most popular esports market. Kia’s sponsorship of the LEC is the latest marketing campaign from a brand experienced in forging closer connections with younger generations.
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