Our movement

KIA’s history

KIA has a long history of making cars but actually we started making bicycles back in 1944. For over 75 years, we have been putting people on the move. We have proudly delivered solutions that help people move connecting them with each other, and bridging physical and emotional distances between them. As you can see, movement has always been at the heart of our brand, and moving people at the core of our business, and it will remain like this in the future, regardless of all the changes taking place in our industry.

Mankind has evolved through migration. Moving from one place to another, across different continents. This desire and need for movement, is embedded in our DNA as human-beings. When we move, we see new worlds, live new experiences, meet new people, discover new perspectives. We get inspired. Movement embraces the concept of continuous change; change of our environment, our surroundings, and as a result, change in oneself. When you move, you have the time to think. Movement enables thinking, inspiration and progress.

We at Kia believe that movement inspires ideas

And that’s why we’ve created the space for you to get inspired And that’s why we’ve created the space for you to get inspired and more time to bring your ideas to life. And more time to bring your ideas to life. This is why we exist To create spaces that inspire our consumers, and not only through our products, but also through our stores, where consumers can touch and experience our products. Also, we exist to provide meaningful and convenient services that will free up time for activities that inspire you most, like being with your family and friends, traveling, or simply relaxing.
With the new KIA, we will move beyond being a traditional car manufacturer, to becoming a mobility brand. One that understands consumers’ mobility needs in terms of products, but also in terms of services, providing convenient solutions that respect everyone’s most valued resource, time. It’s not just something we say, but a purpose we will pursue and act upon, in everything that we do.
Movement that inspires
innovation and progress – the unstuck mindset. We believe this mindset resonates with our consumers. People with a progressive, optimistic and positive mindset, willing to change themselves and adapt for the future, who are driven by new ideas and see opportunities everywhere.
Think about it for a moment. Your car navigates itself to a preset destination by monitoring surroundings on its own while you concentrate on work or lay back and talk with your friend. This is what autonomous driving technology promises us in the foreseeable future.
A mindset of creativity

Being truthful to our Why is critical to constantly deliver on our brand purpose.
It starts by being a brand that embodies this thinking, and apply it every single day.

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